Give is a brand for donation app,which focuses on second-hand goods donation. It’s also a large platform for donors to find charities and connect with donees easily.
The adorable image of sheep, colourful palette and typeface create a distinctive framework for the brand to stand out from other charity brand images.
This project requires us to design a single piece of work which should revisit and critically re-evaluate the earlier colour investigations.Emphasis should be placed on generating ideas and investigating possible ways to communicate them.
My theme colour is yellow,and I decided to design the package for crisps.
In order to solve the problems about the existing package of crisps,I tried to design a special package for crisps.My idea is that using a kind of environmental friendly paper to make a standardised package.When we take out the lid, the package will spread out as a bowl,so it will be easier to collect the crumbs.I also want to design a cartoon image for the brand as the logo.This image should give people positive impression and bring happiness.
2014 Guangdong TV rebranding
This is a student project which requires us to use the power of type to create a new visual language for film advertising. We need to choose one of the film directors and at least three of his films to promote a retrospective screening of his/her films.
My project is about Hayao Miyazaki. He is one of the greatest Japanese animation directors, and his movies have distinct personal style.I chose three of his films, namely 'Spirited Away', 'Castle in the Sky' and 'Princess Mononoke'.
I think the fractures types would create a sense of motion as if a cracked egg where a chicken will emerge. Cracks effect typography represents Miyazaki's features as an animation director, and stimulates viewer's curiosity and imagination for what will come next. It seems that watching Miyazaki's film is an exciting journey for exploration.
Here are the group of posters, tickets and the main website page for promotion.
Source:Miyazaki's films 'Princess Mononoke', 'Castle in the Sky' and 'Spirited Away'
Folding tickets with hollow effect
Hand made fracture effects
Stop White Pollution
I am supposed to advocate an anti-plastic campaign in the supermarkets.The name of the campaign is ”stop white pollution”, and it encourages people to reduce and avoid using plastic bags and try to use environmental-friendly bags when they check out.
I assumed that this campaign would be held by Environmental Protection UK and I have designed several visual items which can be used in this campaign.
Special plastic bags and recycled bags
Small sign which can be hang at the self-check out area
2013 Beijing TV identity and OSP (the proposal )
This is a study project for Adagio Dance Festival. I used the curves to imitate the movement of adagio dance.
In my idea, the most attractive specialty of these movements is the beauty of fluidity and smooth.The dancers use their fingers and tiptoes to create the beauty of space when they dance slowly.
So I have designed three different posters which demonstrates different gestures of the dancers when they are moving. The curves in the first poster show the tracing curves of the dancer who is dancing peacefully. The second one shows the rotating dancer, and the last poster shows when the dancer jumps high, all the curves will move toward the same direction. The simple black background is similar to the dark background of the stage.
Illustration recipe for Cookbook
In this project,we need to design a single page of a broadsheet for the Newspaper Cookbook.
At first,we were encouraged to find our favourite recipe and think about the visual exploration.The final work should communicate the accurate information and the food in the recipe.
This is my recipe,it teaches you how to cook 'Egg-fried rice'.