This is a student project which requires us to use the power of type to create a new visual language for film advertising. We need to choose one of the film directors and at least three of his films to promote a retrospective screening of his/her films.
My project is about Hayao Miyazaki. He is one of the greatest Japanese animation directors, and his movies have distinct personal style.I chose three of his films, namely 'Spirited Away', 'Castle in the Sky' and 'Princess Mononoke'.
I think the fractures types would create a sense of motion as if a cracked egg where a chicken will emerge. Cracks effect typography represents Miyazaki's features as an animation director, and stimulates viewer's curiosity and imagination for what will come next. It seems that watching Miyazaki's film is an exciting journey for exploration.
Here are the group of posters, tickets and the main website page for promotion.